Here is a brief description of WMB: 'WMB 3D: World's Most Beautiful is the world's first 3D magazine. It is photographed using the Saglimbeni3D camera system designed by celebrity photographer Nick Saglimbeni. A portion of profits from each issue are donated to charity.
A few quotes from Mallika's interview:
Q: What would you say to your Indian fans about your WMB 3D shoot?
Mallika:I've never been photographed like this before - the whole concept will completely take them by surprise. The fans will love it. Seventy percent of the population in India is under the age of 30, and this will definitely speak to them. And they love 3D in India!
Q: Do you think the definition of beauty is changing worldwide?
Mallika: I think it's a very good time, not only for Indian actresses, but for all women of color. The world is finally seeing that. Salma Hayek, Halle Berry, these women paved the way. The idea of beauty and the idea of what makes a good leading lady have changed dramatically.
Q: If you could have one superpower, what would it be?
Mallika: I would stop all this nonsense with war and greed for material things, which is causing the destruction of relationships, families and the earth. But I would do it all with a really hot costume to keep people's attention. [laughs]